The AMC Moviewatcher Card is a rewards program by AMC Entertainment Inc. for frequent movie viewers to enjoy their favorite movies at AMC Theaters and gain points and prizes. The program began in 2009. AMC is the second largest movie theater chain in the United States, with Regal Entertainment being the 1st. AMC owns over 300 theaters and 4,600 screens, with a majority of these being in megaplexes. AMC theaters play many of the big name movies from the movie studios, and has recently begun to play some independent films.
AMC Theater's mascot is called Clip who is an animated filmstrip and was present in policy trailers which appeared before movies starting in 1991. The use of Clip was on hiatus through most of 2009 until he started reappearing during the Autumn of 2009.
The firm owns 25% of movietickets.com and owns parts of Hollywood Media along with their rival companies, Cineplex and National Amusements. They bought their rival Loews Cineplex in 2006 and AMC is controlled by J.P. Morgan Partners and Apollo Management.http://www.hoovers.com/company/AMC_Entertainment__Inc/rrjkxi-1.html
Background
The AMC Moviewatcher card is part of the rewards program of AMC Entertainment Inc. which gives movie watchers points whenever they go to see a movie at any AMC theater. Membership in the program is free. Anyone interested in obtaining a card can do so at their closest AMC theater or by singing up on their website. It takes about three to four weeks for cards which are applied for online to be sent to your home, but you will receive a temporary card to use until the permanent one arrives.https://www.amcentertainment.com/Register.aspx
The card has a unique points system where card holders can earn 2 points with each visit, with a maximum of 4 points per period. The card must be shown at the time of ticket purchase where the cashier will swipe the card and add the points to your account, or you can swipe the card when purchasing tickets from AMC's Automated Box Office (ABO) to earn points. When you use the card, along with receiving your tickets, you may get extra offers such as free or discounted soda, popcorn or candy. Card holders should hold onto those extra stubs for use at the concession stands. Points cannot be earned when Members do not earn points when the purchasing purchasing the following: AMC Gift Cards, AMC Gold Experience tickets, AMC Silver Experience tickets, AMC printable coupons and Show Snacks vouchers. After a period of 24 months (2 years) of inactivity, any points accumulated will be forfeit. AMC associates and their immediate family members cannot use the AMC Moviewatcher Card and those under 13 need parental consent before signing up.http://www.amcentertainment.com/Rewards/Terms_Conditions/
Rewards
Card holders receive 2 points for each ticket purchase, with 4 points maximum, per visit. The points they acquire will accumulate. The card holder receives free items for every 10 points earned. At 100 points earned, card holders get a free night at the movies. On occasion, card holders will receive an e-mail coupon for free or discounted items, which can be printed and used when they go to an AMC Theater. Card holders will usually receive an e-mail from AMC on a Friday regarding their current points balance with a coupon for free popcorn, and information about new movies coming out that week. Be sure to notice the expiration dates on coupon(s) because some have a limited life between a week to a month. Take note of when and how to use your free coupon also, some coupons are valid on certain days only and some rewards may vary depending on the location.
Rewards include:
- 10 Points: Free Small Popcorn
- 20 Points: Free Small Drink
- 30 Points: Free Extra Offer*
- 40 Points: Free Small Popcorn
- 50 Points: Free Small Drink
- 60 Points: Free Extra Offer*
- 70 Points: Free Small Popcorn
- 80 Points: Free Small Drink
- 90 Points: Free Extra Offer*
- 100 Points: Free Movie Night (which is free movie ticket, free small popcorn and free small drink)
Free Extra Offer rewards allows card holder to select between one of the following: Free ticket, free large soft drink or a free large popcorn.https://www.amcentertainment.com/rewards/
AMC Moviewatcher Card
The first image is a picture of the AMC Moviewatcher Card card holders will receive in the mail. The second image is one of the weekly coupon deals card holders receive, either the free popcorn, small soda or night at the movies. Be sure to read the fine print as to when and how to use your free offer.
AMC Theaters Movie Trailer
This video features a trailer for AMC Theaters.
The whole experience at AMC is covered in this video including the film roll, AMC staff, popcorn and confectionery and customers faces whilst they are watching the films.
Concludes with the slogan "AMC, experience the difference".
