Amazon.com launched an online digital music store in September 2007. The mp3 files are not restricted by DRM, unlike on Apple's popular iTunes Store.
Launch and Buzz
Amazon's promotional strategy includes a partnership with PepsiInternetnews: Amazon, Pepsi Team For Super Bowl MP3 Giveaway. The lack of DRM was highly praised in the blogosphere, which in turn triggered viral marketing.The Unofficial Apple Weblog: Amazon MP3: a quick review (September 25, 2007) Other features that contributed to the store's popularity include the universal mp3 format, the ease of download and the variety of songs and artists offered.The Unofficial Apple Weblog: Amazon MP3: a quick review (September 25, 2007)
Artists and Songs
The Amazon music store sells songs by some of the most popular recent artists.Businesswire: Amazon.com Launches Public Beta of Amazon MP3 (September 25, 2007) It offers music from a variety of genres, including R&B, rock, pop and others.Businesswire: Amazon.com Launches Public Beta of Amazon MP3 (September 25, 2007) Some of the artists included are 50 Cent, Beastie Boys, Coldplay, Ella Fitzgerald, Maroon 5, Marvin Gaye, The Rolling Stones and many others.Businesswire: Amazon.com Launches Public Beta of Amazon MP3 (September 25, 2007)
References
Fast Facts
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Estimated to include 1 million tracks at launch
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Most albums cost between $5.00 and $9.00Official Site: Amazon.com MP3 Downloads
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The service is available for all major Operational System|operational systemsBusinesswire: Amazon.com Launches Public Beta of Amazon MP3 (September 25, 2007)
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