Alyssa Milano Clothing Line

Alyssa Milano set-up the Alyssa Milano Clothing Line in April of 2007. Milano is a lifelong supporter of the Los Angeles Dodgers Basketball team. Milano herself a famous actress and model felt that there was a gap in the market for women's sports clothing. Milano's objective was to establish a brand where you could support your team but still look sexy as a woman whilst doing it. Milano set-out to design a product which accentuated the natural shapes and curves of a woman's body whilst at the same time giving her the chance to enter into the team spirit.

Milano set-up the "Touch clothing" brand and merchandise was originally designed exclusively for Basketball clothing and the MLB. Since then Touch Clothing has expanded into the NFL - February, 2009, NBA - April, 2009, NHL - January, 2008, and NCAA merchandise too. The Touch Clothing brand went on sale at 11 Bloomingdales stores on November 5, 2009http://www.alyssa.com/category/touch-clothing/. The Touch clothing brand is also sold in excess of 200 Dicks Sporting Goods stores.http://www.alyssa.com/touch-clothing/touch-available-at-dicks-sporting-goods/

There is also a specialist premier online boutique within the Alyssa Milano Clothing Line - this is called Fandalia. The tag line for Fandalia is "Where fashion gets its game on".http://www.fandalia.com/NCAA-Shop_72205769_PG.html The Fandalia e-commerce store has specialist areas for NFL, MLB, NBA, NHL and NCAA. Specialist products sold on the site are tops, hoodies, jackets and pants. There is also a link to the Alyssa Milano blog through the link called "Fandalia Community". Fandalia exclusive offers can be received by signing up to the Fandalia Newsletter.http://www.fandalia.com/ The stores accepts Visa, American Express, Mastercard, Discover and Paypal as valid forms of payment.

• Alyssa Milano is involved in every aspect of Touch Clothing, including the design aspects.
• Lin Milano, Alyssa' s Mother is also heavily involved and has worked most of her career in the fashion industry.
• Shawn Campbell is also a key designer for Alyssa Milano.

Alyssa Milano has a number of social networks. These are a useful source of information about the Alyssa Milano Clothing Line, Touch Clothing and Fandalia:

• Twitter streamhttp://twitter.com/Alyssa_Milano
• MySpacehttp://www.myspace.com/alyssamilano
• MLB Logshttp://alyssa.mlblogs.com/
• Celebrity Loophttp://boards.celebrityloop.com/forumdisplay.php?f=110