Allrecipes.com

AllRecipes.com is a website that allows people to submit their favorite recipes and share them with the public. All Recipes users can 'rate' recipes using a five-star scale system and leave specific recipe reviews. Other features of the All Recipes site include free membership, a personalized 'recipe box,' how-to videos and more than 40,000 available recipes. Some of the tools on All Recipes included nutritional analysis of recipes, automated shopping lists and a 'search by ingredients' search engine. This kind of search allows users to specifically include or exclude ingredients they want in search returns.http://allrecipes.com/Help/aboutus/press/materials.aspx

All Recipes Background and History

All Recipes was founded in 1997 but was originally called CookieRecipes.com. The founders consisted of "a group of web developers and anthropology grad students at the University of Washington, who also happened to be frustrated foodies."http://allrecipes.com/Help/aboutus/press/materials.aspx When the founders realized that there was great interest in recipe-sharing online, they expanded the site to include all kinds of recipes.http://allrecipes.com/Help/aboutus/press/materials.aspx AllRecipes.com was acquired by the Reader's Digest Association in March of 2006.http://phx.corporate-ir.net/phoenix.zhtml?c=71092&p=irol-rdatimeline Today, the site has a database of more than 40,000 recipes, is the largest online community of home cooks in the world and is also one of the busiest websites in terms of site traffic in the world, with an average 8 to 12 million unique visitors each month. All Recipes also has a regular membership base of more than 2.8 million people.http://allrecipes.com/help/AboutUS/press/materials.aspx

In 2008, All Recipes introduced localized versions of the website for different countries and world regions, including Germany, China, Australia, New Zealand, the United Kingdom, Ireland and France. More localized site versions were expected to be added at a later date.

All Recipes Community and Culture

AllRecipes.com is a thriving social community that allows users to create personal profiles and share recipes, photos and cooking tips. Users can also download recipes and create recipe boxes. It is free to join AllRecipes.com and users can rate and review the recipes of others. According to AllRecipes.com, 64% of the site's users are women between the ages of 25 and 54.http://allrecipes.com/Help/aboutus/press/Facts.aspx

Allrecipes.com Website Features

  • Recipe Box

  • Ratings and Reviews

  • Customize

  • Cooking Tips and Advice

  • Recipes of the Day

Allrecipes.com Answers

  • Search for Questions

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