Alexa.com is both a search engine and website tracker. You may search for information on Alexa.com, as you would when using a search engine like Google, or you may enter a url into the search bar to receive traffic statistics and other information about that site.
Background
Alexa.com was founded in 1996 by Brewster Kahle and Bruce Gilliat. In 1999, the company was acquired by Amazon.com for a reported $250 million.San Francisco Business Journal: E-commerce loves Street: Critical Path plans encore Alexa partnered up with Google in 2002, thus making their search platform possible.
Due to public concerns over the accuracy of their results, Alexa changed they way it gathers data and processes results. In 2008, the company unveiled its new and improved system.Alexa.com: Announcement
Alexa.com Information
- Parent Company: Amazon.com | The Mahalo Guide to Amazon.com
- Alexa: Company Info
- Quantcast: Alexa.com Audience Profile
- Wikipedia: Alexa Internet
Alexa.com Sites and Services
- Official Site: Alexa.com
Alexa.com Tools
- Alexa Toolbar | The Mahalo Guide to Alexa Toolbar
- Statsaholic
- Alexa: Developer's Corner
References
Fast Facts
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Founders
Brewster Kahle, Bruce Gilliat
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Founded
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Headquarters
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Parent company
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Fact:
Traffic stats determined by using the Alexa Toolbar
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Fact:
Ranks sites based on traffic
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2002
Partnered with Google
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2003
Partnered with Open Directory Project
