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• Alexa.com is both a search engine and website tracker. You may search for information on Alexa.com, as you would when using a search engine like Google, or you may enter a url into the search bar to receive traffic statistics and other information about that site.

• Fast Facts

  1. Founders: Brewster Kahle, Bruce Gilliat
  2. Founded: 1996
  3. Headquarters: San Francisco, California
  4. Parent company: Amazon.com
  5. Traffic stats determined by using the Alexa Toolbar
  6. Ranks sites based on traffic
  7. 2002: Partnered with Google
  8. 2003: Partnered with Open Directory Project

• Background

  Alexa.com was founded in 1996 by Brewster Kahle and Bruce Gilliat. In 1999, the company was acquired by Amazon.com for a reported $250 million.San Francisco Business Journal: E-commerce loves Street: Critical Path plans encore Alexa partnered up with Google in 2002, thus making their search platform possible.

  Due to public concerns over the accuracy of their results, Alexa changed they way it gathers data and processes results. In 2008, the company unveiled its new and improved system.Alexa.com: Announcement

• Related Mahalo Pages

  Alexa Toolbar | Amazon.com | Google | Infowars.com

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