In 2008, the 23rd edition of the Nike basketball shoe named for legendary NBA player Michael Jordan rolled off the assembly. There is much speculation that this version of the sneaker, known as the Air Jordan XX3, may the last one produced. The first edition of the Air Jordan sneaker was released in 1985, and the shoes themselves eventually gained iconic status for their design and popularity. The 2008 version was made with concerns about the environment in mind, with a minimal amount of adhesive in the shoe itself, and the sole made from recycled rubber. The other noticeable difference is the lack of the classic Jumpman logo anywhere on the shoe except in the tongue of the right shoe.
Fast Facts:
- New Edition Introduced: February 2008
- Manufacturer: Nike
- Price: $185.00
- 1st Edition: 1985
- Named for all-time great Michael Jordan
- Available in white and black
- Featuring the Zoom Air technology with responsive cushioning
Money it's got to be the shoes!
When first introduced, basketball shoes were known simply as a necessity item to play the sport, and were mostly white. When the original Air Jordan was introduced, in quickly gained popularity because of its sleek design and radical color scheme, and coincided with Jordan's escalating popularity. By the time the third installment of the shoe came out, it featured the famous Jumpman logo and was marketed through a brilliant conceived commercial in which Spike Lee starred as his alter-ego Mars Blackmon. Sales soared to unparalled heights, competitors quickly scrambled to keep up, and the shoes became must-have items for even those not playing basketball in them.
Air Jordan XX3 Blogs and Commentaries
Google Blog Search: Air Jordan XX3
EUKicks: Air Jordan XX3 Releases at Opium XX3 Shrine (January 25, 2008)
Myairshoes.com: Air Jordan XX3 Officially Unveiled (January 9, 2008)
AirJordanLegacy.com: Air Jordan XX3 Has Landed! (January 8, 2008)
KATC: Air Jordan XX3 Part 1 A Close Look at the Titanium Blue Air Jordan XX3 (January 8, 2008)
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