Advertising

Advertising is the art of bringing attention to a product or service in hopes that it is purchased by customers for monetary gain by the retailer. http://wordnetweb.princeton.edu/perl/webwn?s=advertising This is most often done through the use of advertisements. The style of advertisements can vary greatly. The medium used for advertising can be on printed publications such as newspapers, flyers, or magazines, graphical displays such as billboards, posters, bus ads, video such as television commercials or product placement, or less often, through events, such as release parties or other public stunts. In addition, advertisements may not just be printed materials or other visual displays, but radio ads or sponsored announcements performed with sound or voice. These can sometimes be sponsored and recited in public places or at events like concerts or sporting events. http://wordnetweb.princeton.edu/perl/webwn?s=advertising The medium, location, and content of an advertisement is often carefully considered by the advertiser in order to reach as many people in the target audience as possible. http://www.bnet.com/cp/choosing-where-to-advertise/66477

Internet advertising allows businesses to compete on a global scale and reach customers around the world. A popular method on online advertising is using programs such as Google Adwords.http://www.google.com/ads/adwords/#sourceid=awo&subid=us-en-ha-bk-b1-a13-NoInterstitial&medium=ha&term=adwords%20google&utm_source=google&utm_medium=cpc&utm_term=adwords%20google&utm_campaign=AdWords%3A%2BEnglish%20-%20US%20-%20BKWS%20-%20b1 This places your advertisement on other web sites and promotes your products or service. You can designate the type of ad and the types of sites that it may appear on. Companies can also establish an online presence through social media such as Facebook and Twitter. http://www.facebook.com/index.php?lh=009ead822e67296b0d84324f8ff82b16&eu=3JEVXUccwwE1KxfcOOh-Zg

Advertising can include displays, skits, or other acting that will encourage someone to buy a product. This is often done by highlighting the best, newest, and most innovative features of a product, while minimizing any negative features the product may have. These advertisement's goal is to convince the consumer that their company's product is better than the competition, and to continue buying their product or stop buying another product.

Advertisements do not always promote a product. Advertisements can also promote an idea, like a candidate in an election, a suggestion on how one should vote on a bill, or a warning to refrain from dangerous activities. These are called public service announcements (PSAs) and the production is often funded by the person who would most benefit from the ad, or from a charitable organization in support of an idea. The actual air-time is donated by the network playing the PSA. http://www.frankwbaker.com/what_is_a_psa.htm

Product placement is another form of advertisement. Often seen in TV shows, movies, or music videos, product placement is done by taking the product and placing it in the context of the video as thought it belongs there, with the product label clearly displayed. This may be subtle or very obvious, and may play a small or large roll in the video. An example of product placement would be an actor taking a sip from a can of soda with the label turned towards the camera. The brand would not be acknowledged by the actors or otherwise.http://www.wisegeek.com/what-is-product-placement.htm Product placement is sometimes considered a form of subliminal messaging, as the viewer may not fully or consciously comprehend seeing the product. http://www.wisegeek.com/what-are-subliminal-messages.htm