Adidas

Adidas, based in Herzogenaurach, Germany, is the second largest sportswear manufacturer in the world. Adidas was founded by Adolf Dassler, who started making his own sports shoes in his mother's kitchen. In 1924 he partnered with his brother, Rudolf, and soon opened their own company called "Dazzler Brothers' Shoe Factory". Not getting along, the brothers split in 1948 with Rudolf forming Puma Shoes, and Adolf forming Adidas. Adidas was official registered as adidas, all in lower case, on August 18, 1949.

Adidas is extremely popular among professional athletes, worldwide sponsors, clubs and organizations, such as the Germany national football team, A.C. Milan, Ajax Amsterdam, Bayern Munich, Chelsea F.C., Liverpool F.C., Real Madrid and Fluminense F.C, and the London Marathon. Adidas has also supplied shirts to every team in the MLS.

Adidas sub-companies consist of Reebok sportswear company, Taylormade golf company, and Rockport.

The Adidas designer logo features three parallel stripes, and has become a notable trade mark, found on all Adidas products.

• Google Blog Search: Adidas

• Gizmodo: Vader Adidas Have Design That Only a Mother Could Love (January 30, 2008)

• Shopmycloset: Adidas Originals Button-up Shirt $25 (November 25, 2006)

• Hyphen: Slanty-Eyed Adidas Shoes Offensive to Some (April 12, 2006)

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