At the close of their presentation at the 2008 TechCrunch50 conference, Adgregate Markets announced the official launch of their Flash-based ShopAds banner widgets.MarketWatch: ...Adgregate Markets Invigorates... (September 8, 2008)
Revolutionizing Online Shopping?
In an attempt to address the issue that some users are hesitant to leave the site they are on to make online purchases, ShopAds widgets turn a site's banner ads into an online store, allowing consumers to make their desired purchases without having to visit another site.TechCrunch50: Adgregate Markets Company Profile
Quote
"The display market is in serious need of innovation and growth. Advertisers spend a ton of money trying to disrupt a user's browsing experience and pull them away in order to transact on their site. Publishers, on the other hand, spend an equal amount of resources trying to retain and gain new users, only to lose them when they leave their sites to transact on an advertiser's site. We provide a simple, innovative, and symbiotic solution for both advertisers and publishers to address these issues, and our customers are already achieving positive results."—Adgregate Markets CEO Henry WongMarketWatch: ...Adgregate Markets Invigorates Display Advertising... (September 8, 2008)
