The world's fourth largest international distilled spirits brand, Absolut is a Swedish-based vodka company that exports over 70 million liters of alcohol per year to the United States.

Absolut was owned by the Swedish government until March 2008 when it sold to French beverage company Pernod Ricard.

Absolut has utilized the same distinctive advertising campaign for nearly three decades. The ads consist of a twist on the Absolut bottle shape. For example, a birds-eye photo of an island shaped like the Absolut bottle comes with the caption "Absolut Paradise."

This campaign was complemented in 2007 with the "In An Absolut World" slogan. The company caused controversy in 2008, when an advertisement run in Mexico showed the borders of the country extending to include California and much of the southwestern United States, with this slogan underneath.

1. Citron
2. Mandrin
3. Vanilia
4. Raspberri
5. Apeach
6. Ruby Red
7. Pears
8. Mango
9. Peppar
10. Kurant

Absolut Vodka has brought out several limited edition bottles which add to the hype around the Absolut Vodka beverage products. One such limited edition was the Absolut Disco which was essentially a disco ball in the shape of the typical Absolut bottle. The bottle even has a ring on the lid in order to hang it from the ceiling like a real disco ball. Another limited edition was the Masquerade in red with a zipper on the back to take of the shiny red top layer for people who actually want to drink and not just admire it.

Absolut should be consumed cold, 5-8°C / 45°F and can be stored in the freezer.http://press.absolut.com/templates/FAQPage____2864.aspx However the colder the vodka is the more taste is lost. Vodka should be consumed by people who are of legal drinking age in their respective country and should drink vodka with moderation and responsibilty. Driving under the influence of any sort of alcohol is ill advised and illegal in most nations, if you drink, leave the car at home! Alcohol can cause hangovers, be sure to know effective hangover cures.

Even though Absolut uses print advertisement it has become much more well known for its online advertisement. The company has received awards from EPICA awards, NY festival, Cannes and Eurobest for its web campaign. Since the beginning Absolut has pursued an active role on the web, it has used all sorts of media to build a strong brand name. Videos and provocative images are just the tip of the Absolut web campaign. Absolut is omnipresent in the online world wherever Vodka is mentioned, be it Youtube, Facebook or anywhere else where Absolut's customers mingle.