Why Is Google Black

Guide Note: Why Is Google Black: In honor of Earth Hour 08 - a worldwide event in which people are being asked to turn off the lights in their home for one hour as a statement about global concern over Climate Change - the web search portal Google has decided to temporarily change the color of their front page to black (as opposed to the traditional white) on March 29, 2008. While Google admits on their explanation page that this move won't actually save any energy, they are doing it in an attempt to raise awareness of Global Climate Change.

Fast Facts:

1. Will last the entire day of March 29, 2008
2. To raise awareness of Earth Hour 2008
3. According to one of Google's own studies, a black display may actually increase energy usage
4. The website Blackle uses the same concept