Guide Note

Wheaties is a General Mills brand cereal made of a mixture of wheat and bran baked into flakes. The brand is generally associated with sports and is famous for featuring professional athletes on the cereal's box.

Fast Facts

1. Introduced in 1924
2. Original Name: Washburn's Gold Medal Whole Wheat Flakes
3. Slogan: "The Breakfast of Champions"
4. Began its association with sports in 1933
5. First athlete to appear on box: Lou Gehrig

Wheaties was created in 1922 as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills). By November 1924, after over 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected by the Washburn head miller, George Cormack. The cereal was originally named "Washburn's Gold Medal Whole Wheat Flakes". However, the name was changed to "Wheaties" as a result of an employee contest.

• Bob Richards - 1958
• Bruce Jenner - 1977
• Mary Lou Retton - 1984
• Walter Payton - 1986
• Chris Evert - 1987
• Michael Jordan - 1988
• Tiger Woods - 1998

Serving Size: 1 cup

• Calories: 110
• Total Fat: 1g
• Cholesterol: 0g
• Sodium: 210mg
• Total Carbohydrate: 24g
• Dietary Fiber: 3g
• Sugar: 4g
• Protein: 3g