Guide Note

Weblogs, Inc. is a network of blogs which covers a broad range of topics, including cars, video gaming, technology and entertainment, among others. Although it was independently founded, the company is currently owned by AOL.

Fast Facts

1. Founded in September, 2003
2. Founders: Jason Calacanis and Brian Alvey
3. Purchased by AOL in October, 2005¹
4. Listed 85 active blogs at time of AOL purchase
5. Currently lists nearly 40 blogs in addition to other official AOL blogs²
6. Greatly increased ad revenue using Google AdSense³
7. Operates popular industry-specific blogs such as Engadget, Joystiq and Autoblog

All blogs associated with Weblogs, Inc. share a common set of rules:

1. Clear separation between content and advertisements
2. Bloggers do not accept PR junkets sponsored by companies to be reviewed
3. Bloggers do not receive any free products or services from companies being reviewed
4. Any products given provided for review purposes are either returned to the company or given away to readers²