Guide Note

Tide is recognized as the first heavy-duty synthetic laundry detergent and is still one of North America's more popular brands of laundry soap. It has been manufactured by Procter & Gamble since 1946.

Fast Facts

1. Achieved widespread distribution throughout the United States in 1949
2. Only available in powder form until 1984, when an orange liquid version became available
3. Some Tide titles: Tide Liquid, Tide Powder, Ultra Tide Liquid, Tide with Bleach, Tide Coldwater, Tide Simple Pleasures, Tide with Dawn StainScrubbers, Tide with Febreze Freshness, Tide with a Touch of Downy

1. Crisco vegetable shortening
2. Crest toothpaste
3. Pampers baby diapers
4. Downy fabric softener
5. Olestra fat substitute
6. Also owns Gillette, best-known for its razors, shaving creams, aftershaves and other shaving-related products