The Wine Rack Bra, also known as the Booze Bra, is a sports bra which has polyurethane bags to hold liquids and a hidden drinking tube to empty it. The name of the bra also indicates that it can help conceal alcohol. The bra holds up to 750ml or 25oz.1
The Wine Rack Bra appeared on The Today Show on July 14, 2008, as co-host Kathie Lee Gifford demonstrated the novelty item hidden under her dress. Gifford lowered her dress to reveal the black sports bra filled with cranberry juice.
"Yes it may look like an ordinary sports bra but in fact it is a bra composed of polyurethane bags that can be filled with your favorite alcoholic beverage or soda, and even comes with a straw! You can’t make this stuff up. Not only is this a killer way to sneak booze into a fraternity party, but it will also enhance your bra size, of course after a few sips you will deflate."—Chip Chick2