Guide Note

Smoothies are thick, blended beverages, usually made from a variety of fruits, though sometimes yogurt or ice is added.

As an easily consumed beverage, smoothies are an effective way to get several servings of fruits in a single drink. Smoothie companies became more prominent in the 1990s and advertise a health-conscious lifestyle.

Fast Facts

1. First sold in the 1960s, primarily in California
2. The term "smoothie" likely coined in the late '60s
3. Largest Smoothie Franchises: Jamba Juice, Smoothie King
4. Annual U.S. Sales: $2 billion

Though most smoothies are composed primarily of fruit, they can have a very high sugar content. Smoothies from major chains are often especially high in sugar, and can replace fruit with fruit juice. Jamba Juice's Citrus Squeeze is made of orange juice, pineapple juice and strawberries, and contains 440 calories, four grams of fiber, and 97 grams of sugar. Its greatest health benefit is the extremely high dose of vitamin C. Healthy smoothie consumers should make sure to incorporate less sugar and more fibrous fruits, such as bananas and raspberries.

From 2002 to 2007, smoothie companies saw their profits increase by 80%, especially among young people and college students. Jamba Juice alone saw profits of over $300 million in 2007.