Search Engine Optimization

The Mahalo Top 7

Wikipedia: Search Engine Optimization
SEMPO: Search Engine Marketing Professional Organization
Top Rank Blog: Search Marketing Blogs
Search Engine Watch: Homepage | Blog
SEOmoz: Homepage | Blog
WebmasterWorld
Search Engine Land

Search Engine Optimization Information

Wikipedia: Search Engine Optimization
SEO Book.com: Search Engine Marketing Glossary
Bruce Clay, Inc.: Search Engine Optimization
SEMPO: "SEO: The Secret Weapon in the E-Commerce Wars"

SEO Firms and Companies

Prominent People in SEO

Bruce Clay: BruceClay.com | Wikipedia
Matt Cutts: Blog | Wikipedia
Rand Fishkin: SEOmoz | Blog | Wikipedia
Doug Heil: iHelpYou | Wikipedia
Barry Schwartz: SEORoundTable | Wikipedia
Danny Sullivan: SearchEngineLand | Wikipedia
Brett Tabke: WebMasterWorld | Wikipedia
Aaron Wall: SEOBook | Wikipedia
Jill Whalen: High Rankings | SEMNE | Wikipedia

Search Engine Optimization News

Google News: Search Engine Optimization
SEO Chat: Search Engine News
SEOmoz: Articles
Bruce Clay, Inc.: SEO Newsletter
SearchEngineJournal.com: Are you #1 in Google? It Doesn’t Matter (April 23, 2008)
PC World: Search Optimizers Turn to Social Sites
PR Web: Search Engine Optimization Firm Revives PC Gaming Business (April, 2007)

Search Engine Optimization Blogs

SEO Blog Articles

Jangro.com My own 2010 SEO Rule (March 5, 2008)
Copy Brighter: 7 SEO Techniques That Google Smashed in 2007 (December 31, 2007)

Search Engine Optimization Tips and Tools

Andy Beard: Wordpress SEO Masterclass For Competitive Niches
SEO Book.com: Free Tools and Software | SEO Videos
Vaughn's: SEO Checklist
SEOCompany.ca: 136 SEO Tools
Bruce Clay, Inc.: Search Engine Optimization Tools
SEOmoz: Tools | Beginner's Guide to Search Engine Optimization
Instant Page Ranker: Quickly Find the Page Rank of a Web Site

Search Engine Optimization Conferences

Related Searches

How to SEO Your Website | Google | Yahoo | Microsoft | Danny Sullivan | Matt Cutts | Blogging

Guide Note:

Search Engine Optimization, or "SEO", is the process of driving traffic to a website by weighing algorithmic search results in the site's favor. Soon after webmaster discovered good search engine placement meant more traffic the idea and business of SEO started to emerge. Some webmasters use friendly or "White Hat" techniques to improve placement while others opt for more deceptive or "Black Hat" optimization techniques. Most major search engines do not disclose their algorithms for determining search engine placement. To help webmasters an industry of search engine optimizers has been created, they assist in various techniques for improving page rank and placement.

Fast Facts:

According to SEO expert Danny Sullivan the term was first used on Usenet on July 26, 1997
Google has stated search engine placement is based upon over 200 "signals"

White Hat SEO:

A white hat SEO is someone who works to optimize a web site though quality content and "search engine friendly" web pages. The techniques performed by a white hat are considered to be safer and more ethical by internet users and search engine companies themselves.

Black Hat SEO:

A black hat SEO will use risky and sometimes unethical means of promoting a web site. These can include the use of paid links, cloaking, scraping, and various link farming techniques. These methods are considered high risk and if abused can cause a web site to be banned from inclusion within a search engine's index.

Edit Guide Note and Fast Facts
View Note History