Guide Note

Reebokshoes are a British brand of athletic footwear first founded in 1895. By 1979 Reeboks were officially introduced to the U.S and surged in popularity with the Freestyle Athletic Shoe designed for aerobics.

Reebok Fast Facts

1. Founded: 1895
2. Founder: Joseph William Foster
3. Abbreviation: RBK
4. Subsidiary of Adidas
5. Original name: Mercury Sports
6. Renamed "Reebok": 1960
7. HQ: Bolton, England
8. Reebok purchased by Adidas: 2005
9. Official Sponsor: National Football League
10. Worn by famous runners Harold Abrams and Eric Liddell in 1924 Olympics

Reebok holds exclusive deals with the National Football League and the Canadian Football League. They are also the official shoe supplier of the NFL and Major League Baseball. Reebok has also endorses individual athletes including Allen Iverson. They also sponsor various European football and soccer teams.

One of Reebok's most famous shoes was the Reebok Pump. The shoes were introduced in the late 1980s and included an air bladder that could be pumped up with air for a more snug fit. In addition to the added performance, they became a fashion statement thought the early 90s.