Preen

Preen is an independent designer clothing label launched by Justin Thornton and Thea Bregazzi in 1996. Their design influence spans centuries from Victorian to Punk.

Fast Facts

1. Based in London
2. Opened first shop in 1998
3. Opened two shops in Tokyo in 1999
4. Debuted at London Fashion Week in 2000
5. Flagship store on Nottinghill
6. Specializing in Denim, Leather, Corduroy Pants, and Halter Neck Tops
7. Where to buy: Boutiques Only

The Look

With a modern Victorian flare, Preen's demographic covers teens to people in their mid-30s. The edgy look plays with the deconstruction and reconstruction of garments known to the two as recycling their ideas. Using high end vintage fabrics and antique jewelry, the combination seeks to create a fresh new urban flare.

Categories