Prada
Prada is a famous Italian fashion label founded by Miuccia Prada in 1978. Prada was originally known in Italy as "Prada Brother", a leather goods store formed by Miuccia Prada's grandfather Mario Prada in 1913 and was passed onto Miuccia Prada becoming what is now know as "Prada".
Prada started out as a high end clothing line with an overall bohemian vintage feel. Followed by the release of "Linea Rossa" a Prada sports line.
Prada is well known in the fashion industry for using unknown models to walk the runway in their fashion shows, helping to launch their modeling careers, such as Daria Werbowy, Gemma Ward, Suvi Koponen and Sasha Pivovarova.
In Pradas attempt to move up the ranks as a high powered clothing company, it over extending itself by trying to take over to many fashion houses all at once, leaving the company in great financially stress. In 1990 Prada attempted to takeover Fendi but was unable to make a financial turn around and lost the Fendi label.
In 2007, Prada joined in with Electronics a cell phone maker and createe the LG Prada (KE850) phone, retailing for $800 dollars.
Today Prada carries a full line of men and womens clothing along with, purses, sunglasses, cell phones, shoes, perfume and accessories.
Fast Facts
- Founded: 1913
- Founder: Mario Prada
- CEO: Patrizio Bertelli
- HQ: Milan, Italy
- Co. type: Private
- Industry type: Consumer goods
- Product type: Textile
- Originally: "Prada Bros"
- "Prada Phone": The LG KE850
- Pop Culture: The Devil Wears Prada (Film)
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