Phelps Endorsements

American swimmer Michael Phelps won eight gold medals at the 2008 Summer Olympics. Phelps' remarkable accomplishments at the Beijing Games could lead to very lucrative endorsement deals with a variety of advertising sponsors. Reports say Phelps could be in line for endorsement deals of up to $50 million a year.¹

Fast Facts

1. Michael Phelps could reportedly receive endorsement deals of up to $50 million a year after his wins at the 2008 Summer Olympics¹
2. Prior to the 2008 Summer Olympics, Phelps had $5 million in endorsements¹
3. Companies who have already endorsed Phelps include Visa and Speedo¹
4. Phelps got a $1 million bonus from Speedo prior to the 2008 Olympics¹
5. Phelps planned appearances for Omega and Hilton Hotels during the remainder of his time in Beijing, China²

Quotes

"Phelps will reap the biggest financial reward from water since Jaws."— Howard Freeman, president of Promo 1 marketing company³

"If he's handled properly over the next four years, he should generate in excess of $40 million."—Marc Ganis, president of Sportscorp Ltd.³

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