Penny Prank
August 2008: Retailer OfficeMax planned to launch its "Power to the Penny" sales campaign, aimed at parents shopping for back-to-school supplies. The hidden camera ads feature a man named Dave, who sets out to buy everything from big-ticket items, like cars and engagement rings, to smaller purchases, like hot dogs and deli food, with pennies.1 2
Fast Facts
- OfficeMax's "Power to the Penny" sales campaign launches in August 20082
- Hidden camera ads feature a man trying to buy everything from a used car to hot dogs with pennies3 4
- OfficeMax will offer several back-to-school items, including crayons, rulers and glue, for a penny2
- 11 videos posted on YouTube; the most popular spots will be edited down into 30-second commercials2
- Commercials will begin airing on television on August 4, 20082
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