Noni Juice

Noni Juice comes from the fruit of the morinda citrifolia plant, which grows on most of the islands in the South Pacific region. It has been long used by Polynesians as a tonic for a variety of ailments and manufacturers began marketing sweetened Noni juice in the United States in the 1990s.

Fast Facts

1. Also known as Indian mulberry, Beach mulberry, Nono, Mengkudu, Nonu
2. Can cost up to $50 per bottle
3. Main U.S. supplier: French Polynesia
4. Like other fruit juices, Noni is high in several vitamins and minerals

Unsubstantiated Claims

Manufacturers of Noni juice have claimed that it provides many health benefits, including ridding the body of harmful toxins and preventing visible signs of aging. Suppliers of Noni juice have come under criticism for touting their product as a general cure-all when very little scientific research has been performed on its purported health benefits.

Following a 1998 injunction issued by the California attorney general's office, Tahitian Noni International, the biggest-selling Noni juice supplier, agreed to stop making claims that its product could be used to prevent, cure or treat disease.

Categories