The New York City Health Department released a set of matchbooks on September 22, 2008, emblazoned with pictures illustrating the harmful effects of smoking tobacco in graphic detail. Each matchbook also carries the slogan "Cigarettes Are Eating You Alive."1
"We are putting these images where New Yorkers buy cigarettes, just before they light up, in the hope they'll think twice about the decision to continue smoking."--Thomas R. Frieden, Commissioner of New York City's Department of Health and Human Hygiene2
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