Guide Note

Monarchy is a premium clothing collection for men and women that includes t-shirts, hoodies, and jeans. Based in Los Angeles, the stylized graphics on their clothing has made the line unique.

Fast Facts

1. Founded by Eric Kim in 2004
2. Home Base: Los Angeles, California
3. Uses premium denim milled in Japan and Europe
4. Two popular styles of pocket are the Soulash and the British
5. Who Wears It: Tommy Lee, Ashton Kutcher, and Good Charlotte

The Look

Inspired by the subversive borough in London known as Hammersmith & Fulham, the line roughs up unrefined textures and darker colors giving an edgy feeling of self-discovery to the casual wear.

Competitive Brands

• True Religion
• Rock and Republic
• Affliction
• Obey
• Ed Hardy
• Diesel

Quotes

"The line featured wicked leather jackets for male and females, vests for men, sexy short mini skirts for girls contrasted with high waisted skirts...and let’s not forget their infamous hoodies." -Hollyscoop