Mojave Experiment

The Mojave Experiment is a viral marketing campaign from Microsoft. The campaign features videos of people who were tricked into believing that they were using the "next Microsoft OS, codenamed 'Mojave,'" when in fact they were using Microsoft Windows Vista.¹

Fast Facts

1. Viral marketing campaign called the "Mojave Experiment"
2. Users were asked to rate the Microsoft Windows Vista program
3. Most gave a bad review of Vista²
4. Users then sampled a demonstration of the "new" program
5. They believed they were using a new Microsoft OS
6. 140 people were polled³
7. On a scale of 1-10, Vista rated an average of 4.4³
8. The "Mojave" OS rated an average of 8.5³
9. 90% of users rated "Mojave" higher than Vista³
10. After the demonstration, it was revealed that "Mojave" was actually Vista

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