Michelle Obama View Dress

On June 18, 2008, Michelle Obama wore a $148 dress during her co-hosting appearance on the ABC daytime television talk show The View. Shortly after Obama mentioned she'd bought the sundress at a store that sells "all black and white stuff," clothing retailer White House/Black Market reported a significant jump in sales of the dress at several of its stores.¹

Fast Facts

1. Dress made by fashion designer Donna Ricco²
2. Sold at retail chain White House/Black Market
3. White House/Black Market sells only women's black and white clothing and accessories
4. Dress retails for $148
5. White House/Black Market press release describes dress as a "tank leaf print dress"³
6. Retailer says stores began selling out of dress shortly after Obama's View appearance³
7. Sundress was on back order through mid-August 2008 on company's website
8. White House/Black Market a division of Chico's⁴
9. 322 stores nationwide⁴

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