Michelle Obama View Dress
On June 18, 2008, Michelle Obama wore a $148 dress during her co-hosting appearance on the ABC daytime television talk show The View. Shortly after Obama mentioned she'd bought the sundress at a store that sells "all black and white stuff," clothing retailer White House/Black Market reported a significant jump in sales of the dress at several of its stores.1
Fast Facts
- Dress made by fashion designer Donna Ricco2
- Sold at retail chain White House/Black Market
- White House/Black Market sells only women's black and white clothing and accessories
- Dress retails for $148
- White House/Black Market press release describes dress as a "tank leaf print dress"3
- Retailer says stores began selling out of dress shortly after Obama's View appearance3
- Sundress was on back order through mid-August 2008 on company's website
- White House/Black Market a division of Chico's4
- 322 stores nationwide4
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