Life Savers

Life Savers

Life Savers were invented in 1912 by chocolatier Clarence Arthur Crane, who named them after ring-shaped life preservers. The brand and the candy—currently owned a manufactured by Wrigley—have become an icon of Americana.

Fast Facts

548 million rolls produced annually
Originally came in one flavor, "Pep-O-Mint"
First candy wrapped in foil
Original Slogan: "For That Stormy Breath"
Second Slogan: "Gee, I Wish I Had A Nickel"

Life Savers Timeline

1912: Invented by Cleveland candy maker Clarence Arthur Crane, in "Pep-O-Mint" flavor

1913: Crane sells rights to Edward Noble for $2,900

1919: Made and packaged with the aid of machines for the first time. New flavors introduced, including "Wint-O-Green", "Cinn-O-Mon" and "Choc-O-Late."

1920: Another new flavor, "Malt-O-Milk" is unsuccessfully introduced

1925: First fruit flavors and aluminum foil packaging

1935: Five-flavor assortment rolls introduced

1981: Acquired by Nabisco

2004: Acquired by Wrigley

Categories

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The Mahalo Top 7

Official Site: Life Savers Candy
Wikipedia: Life Savers
Candy Blog: Life Savers
HowStuffWorks: Why Do Wint-O-Green Life Savers Spark In The Dark?
Wrigley: Profile: Life Savers
Video: Life Savers Roller Coaster Commercial (Time: 0:30)
Snopes.com: Life Savers

Life Savers Commercials

YouTube: Life Savers Classic Chewing Gum (Time: 0:29) Discontinued Product
YouTube: Life Savers 1984 (Time: 0:29)
YouTube: Life Savers I Want The Red One (Time: 0:29)
YouTube: Life Savers Holes (Time: 0:37) Discontinued Product
YouTube: Life Savers Muffin Top (Time: 0:29)
YouTube: Life Savers Fruit Tarts (Time: 0:29)

Life Savers Blogs and Forums

Candy Addict: Candy Review: Life Savers Fruit Tarts
Candy Blog: Life Savers
Candy Addict: Life Savers Real Fruit Sherbet
The Engleson Files: A Life Savers Disgrace!
Beware The Cheese: Saver Some Fruit
Candy Blog: Lifesavers Musk

Life Savers News and Articles

AllBusiness: Kraft Purchases Life Savers in Canada (2001)
CommonDreams.org: Workers Feel Like Suckers (2002)
USA Today: "Life Savers Changes Its Stripes Friday" (2003)
Kemps: First-Ever Life Savers Real Fruit Sherbet Introduced... (2006)

Life Savers History and Trivia

Wrigley: Profile: Life Savers
Idea Finder: Life Savers Candy History
WonderQuest: Why Do Life Savers Only Show Four Colors On The Package?

Life Savers Products

- All Results from Amazon.com

Variety and Single Flavors

Life Savers Mints

Life Savers Sugar Free

Life Savers Pops

Life Savers Gummies

Life Savers Cream Savers

Life Savers Miscellaneous

Related Pages on Mahalo

Candy | Hard Candy | Wrigley | Hershey's | Sugar | Brownies | Cookies | Candy Corn | Jelly Beans | Marshmallows | Caramel | Cotton Candy | Candy Cane | Chewing Gum | Pez

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