Guide Note

Kyla Ebbert is a college student and an employee of Hooters. During Labor Day weekend in 2007, she was asked to leave a Southwest Airlines flight because an employee claimed her outfit -- a miniskirt, tank top, and sweater -- was too provocative. After adjusting the outfit, she was allowed to reboard the plane.

Southwest Airlines eventually apologized for the incident. Some saw irony in the incident, since Southwest Airlines marketed itself in the 1970s via stewardess outfits of hot pants and go-go boots, and a slogan of "sex sells seats." Since the incident, Ebbert has done a pictorial for Playboy Magazine.

Fast Facts

1. Age: 23
2. Destination: Doctor's appointment in Arizona
3. Employee identified as "Keith"
4. Allowed back on plane after pulling up shirt and pulling down skirt
5. Hometown: Coronado, CA
6. Married
7. Reportedly attending San Diego State University

• Michelle Ebbert (mother): "Her outfit is fine. She looks like every other college girl in San Diego."
• Southwest's apology: "From a Company who really loves PR, touche to you Kyla! Some have said we've gone from wearing our famous hot pants to having hot flashes at Southwest, but nothing could be further from the truth. As we both know, this story has great legs, but the true issue here is that you are a valued Customer, and you did not get an adequate apology. Kyla, we could have handled this better, and on behalf of Southwest Airlines, I am truly sorry. We hope you continue to fly Southwest Airlines. Our Company is based on freedom even if our actions may have not appeared that way. It was never our intention to treat you unfairly and again, we apologize."