Jibbitz

Jibbitz are decorative plastic accessories that fit into the ventilation holes of Crocs shoes. Jibbitz designs range from lightning bolts to costume jewels.

Fast Facts

1. Decorative charms made to fit in the holes of Crocs shoes
2. $2.49 a piece
3. Company founded by inventors Sheri and Rich Schmeizer
4. Purchased by Crocs in October, 2006

History

Jibbitz LLC was founded by Boulder, Colorado, couple Sheri and Rich Schmeizer, who developed the product themselves. The company was purchased by Crocs Inc. in October of 2006, for a reported ten million dollars, plus another ten million depending on the division's performance.

Cost

One of the aspects of the Crocs phenomenon that has been most highly touted by parents is their affordability: around $30 for a pair of durable and trendy kids' shoes. Jibbitz have the potential to cancel that benefit. At $2.49 a piece, Jibbitz can add up to $65 for a fully outfitted pair of Crocs.

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