Jay-Z Brooklyn Go Hard Video

Digital artist Evan Roth was commissioned to create a music video for Jay-Z's "Brooklyn (Go Hard)" for (RED) and The Global Fund to Fight AIDS, tuberculosis and malaria. The video premiered on World AIDS Day, December 1, 2008.¹

Fast Facts

1. Creator: Evan Roth
2. Song: "Brooklyn (Go Hard)"
3. Artist: Jay-Z ft. Santogold
4. Roth used typographic illustration to create the video¹
5. (RED) and The Global Fund were set up to help fight AIDS in Africa¹

Brooklyn (Go Hard)

"Brooklyn (Go Hard)" is a song by Jay-Z that features songwriter, producer and singer Santogold. The song was produced by Kanye West and will be included on the soundtrack for the Notorious B.I.G. biopic, Notorious.²

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