Jack in the Box

Guide Note

Jack in the Box is a fast food chain with locations in 17 states. There are over 2,000 locations in the western United States. The chain has plans to expand into Colorado and further into the Midwest. Their signature and top-selling burger is the Jumbo Jack, first served in 1971.

Fast Facts

1. Headquarters: San Diego, CA
2. Founded: 1951 by Robert Oscar Peterson
3. Employees: 45,000
4. Expanding nationwide by 2010
5. Stock Symbol: JBX
6. When the restaurant first open, a burger sold for 18 cents
7. First major fast food chain to offer tacos
8. Since 1995, over 22 million antenna balls have been distributed
9. Dennis Hopper was once a Jack in the Box employee

1n 1993, several people became sick and some died after consuming undercooked beef contaminated with E. coli from Jack in the Box locations in the Pacific Northwest. The chain initiated a new quality standard of cooking and Jack in the Box has since rebounded to become one of America's quickest expanding fast food franchises.

Jack in the Box has featured a significant advertising presence since the 1970s, often featuring a character named "Jack Box", a business-type with a round white ball for a head. The Jack Box character has expanded since the 1990s and he is now featured in every commercial. According to his MySpace profile, Box is 7'2" and a Taurus.