Guide Note

The 3 Doors Down video for "It's Not My Time" was released by Universal Republic Records on April 23, 2008. The song was the first single released from the groups self-titled album, and peaked at number five on the Billboard Modern Rock Tracks.

Fast Facts

1. Genre: Rock
2. Artist: 3 Doors Down
3. Album: 3 Doors Down
4. Label: Universal Republic Records
5. Producer: Sean Hobbs
6. Director: Shaun Silva
7. Writers: Brad Arnold, Chris Henderson, Matt Roberts and Todd Harrell
8. Debut: April 23, 2008
9. Filming Location: Cincinnati, Ohio

Synopsis

The video begins with a woman and her child riding into a car, unknowingly about to collide with a truck. The video then jumps back four minutes in time, with a shot of a man jumping off a building. The video cuts back and forth between this man, racing through city streets, and the band 3 Doors Down, playing on the rooftop of the building from which he jumped. At the conclusion, the man runs in front of the woman's car, causing her to stop short and miss the initial car accident.

Background

The video was filmed in Cincinnati, Ohio, with producer Sean Hobbs and director Shaun Silva. The video was released on April 23, 2008.

Critical Response

"The first single, "It's Not My Time," expresses the intention to fight a downward spin with "This could be the end of me and everything I know/but it's not my time/and I'm not goin."—Kathi Kamen Goldmark, Common Sense Media¹

"Single "It's Not My Time" is the best exemplar of this, the smooth verses leading into a big melodic guitar chorus that'll get under your skin before you realize it."—Matt Kelly, varsity.co.uk²

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