Ideeli

ideeli Financial Info

Google News: Ideeli
New York Times: "A Quicker Resort This Year to Deep Discounting" (december 16, 2007)
- Users gain access to Ideeli through an invitation from the company or from existing members. (The company said it would open memberships until midnight Tuesday). The site sells just three or four products over the course of a week, which members can preview. They then stand by for e-mail or text messages saying when a specific product has gone on sale. Then comes the rush. Over the roughly six months of testing the site, Ideeli’s chief executive, Paul Hurley, said, items sell out within two hours, and sometimes within 10 minutes. “We’re careful to maintain a sense of scarcity,” Mr. Hurley said. “And women love this. There’s a whole sort of game aspect to it.”
CNET News: Ideeli: it's Woot.com meets 'The Devil Wears Prada' (December 16, 2007)

Google Blog Search: Ideeli
GigaOM: Ideeli Makes High Fashion Fun (December 16, 2007)
Silicon Alley Insider: Gilt Competitor Ideeli Gets Cash, Press (December 16, 2007)

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