How to Buy Gold
- Also try: Gold | How to Buy Stocks | How to Invest | How Do Mutual Funds Work

Guide Note: When the economy is out of balance and the dollar is in decline, gold can be a smart investment—but don't be dazzled and forget to do your homework. Investing in gold has drawbacks and there's more than one way to do it. This page provides a hype-free guide to How to Buy Gold.
Disclaimer: The content of this page is intended for general informational purposes only and is not a substitute for professional financial advice. Table of Contents:
Introduction
- There's no question that gold has value: It's dazzling to look at, useful in electronic components and still imbued with a nearly magical aura from ancient mythology. The monetary value of gold, however, is determined by the laws of supply and demand, just like that of any other commodity (such as diamonds or fertilizer). Gold has shown to be a solid investment during times of economic instability, but it may or may not be the best place to put your money in the long run. You'll want to know the benefits and drawbacks of investing in gold, as well as the various methods of investing, before sinking your hard earned dollars into it.
Should You Invest in Gold?
- You've probably heard radio ads touting gold as a fool-proof investment, but there's no such thing. While sinking your savings into gold can have certain advantages, it also has dangers.
Benefits
- Gold has historically kept its value in times when the dollar has been weak or declining.
- For this reason, it could be a way to buffer your savings against the hazards of inflation.
- Unlike paper money, gold cannot be created: it has to be mined. This built in scarcity helps it to retain its value.
- Depending on when you invest, you could come out far ahead—the price of gold nearly quadrupled between 2001 and 2007.
- The growing affluence of China and India may insure growth in demand for gold in years to come.
- In times of political turmoil and global instability, gold tends to perform better than stocks and bonds.
Drawbacks
- Gold's value is historically volatile. While it is currently on an upswing, it fell about 70% in the last two decades of the 20th Century.
- When the stock market and/or real estate markets rally, the value of gold may decrease.
- This is because demand for gold will decline as investors pursue other markets.
- As of January, 2007, gold was valued at over $900 per ounce, a historical high.
- While steady gains can suggest an auspicious trend, it could also represent a bubble ready to burst.
- Since the demand for gold in industry is lower than that of other precious metals, its value is based largely on the whims of investors.
- While gold can sometimes be an effective safe-haven in the short term, it's value has been dwarfed by that of the stock market in the long term.
- According to the Wall Street Journal, if you had invested $1 in gold in 1969, it would have been worth about $20 by 2006, but $1 invested in the stock market (according to the S&P 500 index) would be worth more than twice that figure.
- Unlike many stocks, gold investments do not pay dividends.
- Dividends are payments made to shareholders when a company makes a profit.
- The value of gold has not always kept up with inflation.
Ways to Invest
- Investing in gold isn't always as straightforward as it sounds. You'll need to decide exactly how you want to invest. Here are three of the most popular methods.
Physical Gold
- If you'd like to sit around running your fingers through a pile of gold like a drunken pirate, you'll want to buy some actual, tangible gold. The obvious drawback to this is the risk and expense of storing the gold yourself. Nevertheless, if you're planning to buy only enough to fill a safety deposit box, consider buying gold in these three common forms:
Keep gold bullion at home—at your own risk. (Creative Commons photo by Giorgio Monteforti)- Gold numismatic coins are collectible (and sometimes very old) coins whose value surpasses that of their actual gold content.
- Numismatics can appreciate more rapidly than gold itself, but are often subject to a high mark-up from coin dealers.
- NumisMedia is an online price guide for numismatics.
- Gold bullion coins are recently minted coins—such as the American Gold Eagle or the South African Krugerrand—whose value reflects their actual weight in gold.
- If you're looking to invest a small amount, bullion coins would be a convenient, easy-to-store option.
- Gold bullion bars are pure bars of gold—just like the ones that criminals are always flashing in the movies—whose value is reflected in their weight.
- Though bars are often marked for authenticity, they are easier to counterfeit than coins, and because of their size, they're easier to pack with filler. When purchasing bars, it is very important to choose a reputable source.
- Gold numismatic coins are collectible (and sometimes very old) coins whose value surpasses that of their actual gold content.
- Amazon: Standard Catalog of Modern World Gold Coins 1801-present
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- Amazon: 100g X 0.01g Professsional Digital Scale with Calibration Weight
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- Sources for Physical Gold:
- Before buying bullion or numismatics, compare prices and read as much as you can about each seller to make sure it is reputable. In general, it is safer to buy from institutions than from individuals.
- The U.S. Mint, the official mint of the US federal government, offers bullion coins and collectible coins from its website.
- The following private firms have each been selling gold for over 30 years:
Exchange Traded Funds
Exchange Traded Funds in gold are traded like stocks on the New York Stock Exchange. (Creative Commons photo by Markus Lütkemeyer)
- Exchange traded funds represent assets owned by a company, but sold as shares on the stock market. In other words, each share you purchase of a gold ETF, represents ownership of a certain amount of gold, but without the risks and hassles associated with storing gold bullion yourself.
- Unlike bullion coins, shares in ETFs are subject to capital gains tax. They're also subject to a higher rate than ordinary stocks.
- Sources for ETFs:
- Gold ETFs can be purchased on the stock market like any other stock: through a discount, self-service broker like E*Trade, or a full-service broker like Merrill Lynch. Here are some resources for choosing one.
- Elizabeth Carlassare, author and creator of the Money Girl podcast, has noted two popular gold ETFs:
- StreetTRACKS Gold Shares (New York Stock Exchange ticker symbol "GLD")
- iShares Comex Gold Trust (American Stock Exchange ticker symbol "IAU")
- MarketWatch.com's ETF Center offers news and analysis on ETFs.
- You can track the past performance of a given ETF by running a search for it on MSN Money's ETFs page.
- Elizabeth Carlassare, author and creator of the Money Girl podcast, has noted two popular gold ETFs:
Gold Futures
- Futures are the riskiest way to invest in gold, but also bear the greatest potential for making a lot of money, with relatively little money down. When you sign a futures contract, you are essentially betting that a given commodity will gain or lose money by a fixed date.
- The bottom line of gold futures is that if things go your way, you can make pile of loot— and if things don't go as planned, you could be in debt for years to come.
- Sources for Gold Futures:
- If you feel smart, lucky and wealthy enough to play in the gold futures casino, contact one of the following.
- Full service brokers like Merrill Lynch or Smith Barney offer futures contracts, but with a higher transaction fee than some more specialized brokers.
- Futures brokers, including discount futures brokers, are listed at Business.com.
- Amazon: Gold: The Once and Future Money
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Mutual Funds
- In contrast to futures, mutual funds are among the most conservative investments you can make in gold. When you invest in a mutual fund, you invest in a series of stocks and bonds chosen by a professional fund manager.
There are less tedious ways to invest in gold than panning. (Creative Commons photo by Zheng Xu)- Even when they target a specific commodity like gold, mutual funds are diversified with other investments, in order to minimize risk.
- Mutual funds that invest in gold may include bullion, ETFs, futures, other precious metals, other commodities (such as gas and oil and stock in mining companies).
- Sources for Mutual Funds:
- You can buy into a gold-based mutual fund through many brokerages and major financial institutions, including E*Trade, T. Rowe Price and Fidelity. Here are some resources for choosing one.
- MSN Money has cited the following gold-based mutual funds as expert-recommended:
- Precious Metal Investment also provides a list of gold mutual funds.
- The past performance of a given mutual fund can be tracked by running a search for it on MSN Money's Funds page.
How Much to Invest
- The value of gold is less predictable than it's often portrayed by enthusiasts, although it has followed certain identifiable trends (such as raising or lowering against the value of the dollar). Most experts recommend putting only a small portion of your investment portfolio into gold.
- USA Today suggests "5% or so" of your investment portfolio.
- Money Girl simply recommends to "not to go overboard."
- About.com recommends buying gold only as "part of a diversified portfolio which includes other commodities such as oil, mining and investments in other hard assets."
- AboutGoldCoins recommends tying 15 to 25% of one's portfolio to gold.
- Amazon: How the experts buy and sell gold bullion, gold stocks, & gold coins
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How to Come Out Ahead
Traditionally, Asian cultures place a particularly high value on gold, one that's increasing with economic prosperity in China and India. (Creative Commons photo by Ajay Tallam)
- Even for a commodity as timeless as gold, investing is not a passive activity. You're going to want to keep an eye on market trends at all times, with your finger on the "sell" button, just in case.
- Keep track of the price of gold
- MSN Money's US Commodities page monitors changes in the value of gold.
- A banking group called the London Gold Pool posts the price of gold at this site, twice a day (at 10:30 GMT and 15:00 GMT).
- If gold's value is steadily rising, you may be on the road to riches, if it's slowing down or taking a dip, consider putting your cash elsewhere.
- Keep track of the value of the dollar
- Check this page for an up-to-the-hour comparison of the dollar to other currencies.
- The dollar often rises or falls inversely with the value of gold. If it's making striking ascent, it's worth it to at least consider selling your gold.
- Keep track of other markets
- When other investment opportunities start looking particularly attractive, a decline in the value of gold may be just around the corner. Make sure to keep an eye on other markets to stay ahead of the curve.
- CNNMoney.com's real estate page keeps track of the real estate market.
- Bloomberg.com's Market Snapshot summarizes the overall performance of stocks and commodities.
- Read The Wall Street Journal
- Whether or not you agree with its editorials, there's arguably no better source for financial information. The Wall Street Journal Online is free.
- Read The Motley Fool
- The Motley Fool is a less conventional, but also well respected, source of investing info. Its website is designed for the average investor and based on the idea that most people are qualified to guide their own investments, without the help of financial services.
- Consider using Yahoo! Finance
- Yahoo! Finance is a free service that allows you to clearly track and compare your investments.
- Amazon: The Wall Street Journal
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- Amazon: The Motley Fool Investment Guide
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Resources for How to Invest in Gold
- eHow: How to Invest in Precious Metals | How to Buy Gold
- Reuters UK: How to invest in gold
- TheStreet.com: How to Invest in Gold
- Azom.com: Gold – Applications and Developments in the Electronics, Biomaterials and Catalysis
- The Wall Street Journal: How to Survive the New Gold Rush (January 29, 2008)
- Zeal LLC: Gold Investing 101 | Contending Gold Perspectives
- MSN Money: The new golden rule: Invest in gold | The best ways to buy gold | Funds
- About.com: Why Invest in Gold?
- The Motley Fool: Gold, or Fool's Gold? | Dueling Fools: Gold Bull
- Wall Street Week with Fortune Magazine: Not All That Glitters
- Your financial future: Inflation Adjusted Gold Price, 1970-2006
- YouTube: CNN's The Money Gang on Gold bullion vs. Gold Numismatics
- About Gold Coins: How Much Gold Should I Own?
- HowtoDoThings.com: How To Buy Gold
- USA Today: Rising gold prices pique interest in panning (June 22, 2006)
- GoldPrice: Gold ETFs or Gold Coins?
- TheStreet.com: How to Invest in Gold
- American Stock Exchange: iShares COMEX Gold Trust - IAU
- HowStuffWorks: How do mutual funds work?
- Midas Funds: What are gold mutual funds?
- E*Trade: Mutual Funds
- T.RowePrice: Mutual Funds
- Fidelity.com: Mutual Funds at Fidelity
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Have any great tips on How to Invest in Gold? Post your thoughts to the discussion board or email them to Andrew M: AndrewM at mahalo dot com.

