Guide Note
Hell Pizza is a pizza franchise that began in New Zealand in 1996. Franchises have since expanded into the United Kingdom and Australia. The theme of the restaurant is based on the religious depiction of hell, the place where evil-doers are sent as punishment in the afterlife.
Fast Facts
- Founded: 1996 in New Zealand
- Several franchises throughout New Zealand
- Menu consists of pizzas with names like "Envy", "Doom" and "Gluttony", as in the seven deadly sins
- The stores are decorated in a black and red theme
Soul Owned By Hell
A 24-year-old, Walter Scott, listed his soul for sale on the online auction website TradeMe. The auction was taken off the site after TradeMe received complaints. However, Hell Pizza made a deal with Scott and "bought his soul" for $3800. Hell Pizza will hang the "deed of ownership" on a wall at the company's headquarters.1
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