Hard Tail Forever

Hard Tail Forever clothing line, in Santa Monica California by Dick Cantrell in 1991, offers a wide array of high-end comfort and athletic clothes. Hard Tail Forever prides itself on having one of the best dying processes in the industry.

Fast Facts

1. Founded: 1991
2. Created by: Dick Cantrell
3. Headquarters: Santa Monica, California
4. Apparel sold worldwide
5. Began manufacturing a high end denim line in 2004
6. Grand opening of first retail store in Santa Monica’s Third Street Promenade in May 2005
7. Boutiques are light, bright and airy with a loft type feel

The Look

Hard Tail Forever designs are high quality sportswear fashions with bright colors, and enduring shapes made to flatter the body. The roll down pants have become a company classic along with its premium tattoo designed T-shirts.

Company Philosophy

"Always made in the U.S.A."

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