Guide Note

Everlast is a New York based boxing equipment and athletic clothing manufacturer fonded in 1910 by Jack Golomb. Everlast lines include men's and women's athletic apparel, sports-nutritional products, and athletic footwear.

Fast Facts

1. Founded: 1910
2. Created by: Jack Golomb
3. Also ran by son Dan Golomb
4. Currently run by Adam Geisler
5. Headquarters: New York City, New York
6. Products: Boxing equipment and apparel
7. Recently collaborated with designer Norma Kamali on a contemporary sportswear collection
8. Sold to Sports Direct International in 2007 for $183.3 million
9. Released a fragrance called "Original 1910" in 2006
10. Prices start at $19.99

"Our strategy is to continue to leverage the unique qualities represented by the Everlast brand — Strength, Dedication, Individuality and Authenticity — to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle."

• -Everlast