Eternal Maiden Actualization

June 2008: Sega Toys introduced the Eternal Maiden Actualization (EMA) robot. The curvy, feminine-looking android is 15 inches tall and can plant kisses on humans. Sega officials say EMA can "act like a real girlfriend."¹

Fast Facts

1. EMA: Eternal Maiden Actualization
2. Produced by WowWee
3. Model adapted by Sega Toys
4. Robot can sing, dance, give kisses and hand out business cards²
5. 15 inches tall
6. Battery powered
7. Expected to be available in Japan in September 2008²
8. Cost: $175³
9. Sega hoped to sell 10,000 of the androids in the first year¹
10. Also known as the WowWee Femisapien

Quotes

"Strong, tough and battle-ready are some of the words often associated with robots, but we wanted to break that stereotype and provide a robot that's sweet and interactive. She's very lovable and though she's not a human she can act like a real girlfriend."—Minako Sakanoue, Sega Toys Spokesperson¹

"On the up side, EMA runs on batteries, won’t nag if you forget to call and won’t bug you to commit."⁴

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