Doc Searls

Doc Searls is a popular blogger and co-author of The Cluetrain Manifesto. He is also a columnist and editor for Linux Journal.

Fast Facts

1. Born: July 29, 1947
2. Often credited with coining the term "Markets are conversations"
3. Co authored The Cluetrain Manifesto and World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else.
4. In 2005 received the Google O'Reilly Open Source Award for Best Communicator
5. Serves on the board of directors for PlanetEye
6. Supporter of the "unconference" movement

Quote

"I've got to admit that I don't like the term "social media." When I hear or read it, I tune out. My problem isn't with the word "social," but with the word "media." It's a loaded word, framed by a hundred years' experience with pre-Net "media" that reduced everything to "content" (another word I dislike) that was then "delivered" somehow. There is a a sense of distance to "media" that I believe diminshes our understanding of the Net. It's a bugaboo with me, and I'll admit to being pretty much alone with it." - Doc Searls

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