Butterfinger

Guide Note

Nestle's Butterfinger is a candy bar with a crunchy peanut brittle filling, coated in chocolate.

Fast Facts

1. Invented by the Curtiss Candy Company in 1923
2. Slogans: "Follow the Finger", "Break out of the ordinary!" and Bart Simpson's "Nobody better lay a finger on my Butterfinger!"
3. Butterfinger Products: BB's, Stixx, Crisp, Ice Cream and Hot Chocolate

In recent years, Nestle has introduced several varieties and spin-offs of the original Butterfinger bar. The most popular of these are the Butterfinger BB's, which is a duplicate product shaped as small chocolate balls.

During the Christmas season, Butterfinger Jingles are available in the shape of bells. Several ice cream bars and bites are also available.

On April 1, 2008, Nestle announced that it was changing the name of the product to "The Finger," based on negative consumer testing of the original product name. A corresponding video shows a Nestle U.S.A. spokesperson explaining the decision and reveals footage of the new candy bar in production. The spokesperson says that "The Finger" will retain Butterfinger's "crispity, crunchity, peanut buttery taste."