Guide Note
Introduced in 2001, the wildly popular Bratz fashion doll line has spawned a movie, video games, CDs and DVDs.
Fast Facts
- Introduced in 2001
- Producer: MGA Entertainment
- Designer: Carter Bryant
- Sold: 125 million worldwide
- Fashion doll market: over 40%
- Four original dolls:
Bratz Lines
- Bratz
- Big Bratz
- Lil Bratz
- Bratz Boyz
- Bratz Babyz
- Bratz Petz
- Bratz Big Babyz
- Bratz Kidz
Bratz vs. Barbie
Since the premiere of Bratz, the line has cut substantially into the dominance of the Barbie fashion doll line. Where Barbie once had nearly 100% of the market, it is now down to about 60% of the fashion doll market, with Bratz taking the other 40%. Mattel sued Bratz designer Carter Bryant, alleging he developed Bratz while working at Mattel. Bratz producer MGA Entertainment has sued Mattel, claiming their My Scene line of Barbie dolls copycats the Bratz line. In August 2008, a federal jury awarded the Mattel toy company $40 million in damages in their lawsuit against MGA Entertainment Inc.
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