Boost Mobile

Guide Note

Boost Mobile is an Irvine, California based subsidiary brand of Nextel. It originally launched in Australia in 2000. In 2001 the brand expanded to New Zealand. Peter Adderton and Craig Cooper brought Boost to the United States in 2001 through a partnership with Nextel Communications. In 2003, Nextel purchased 100% of the American division of Boost Mobile. The Boost brand is markets mainly to the teen and young adult demographics, and is known for using celebrities in its commercials. Boost is also known for its catchy slogan "Where you at?"

Fast Facts

1. Year Established: 2000
2. Industry: Wireless Services
3. Phone: (949) 789-4800
4. Fax: (949) 789-4888
5. HQ: Irvine, California
6. VP Finance: John Woodlock
7. CMO: Darryl Cobbin
8. Other key people: Michael Lanzon

1. 2000: Boost Mobile was founded
2. 2001: Expands to United States
3. 2003: Acquired by Nextel

• Fat Joe
• Master Shake
• Eve
• Travis Barker
• Kanye West
• Ludacris
• Richard Hamilton
• Nick Cannon
• The Game
• Young Jeezy
• Jermaine Dupri
• Mockey Avalon

Guide Note: Boost Mobile is a mobile phone service provider that focuses on the teen and young adult market. Fast Facts:

1. Founded: 2000
2. Parent Company: Sprint Nextel Corporation
3. General Manager: Don Girskis
4. Slogan: "Where you at?"