Ball Girl Video
A popular viral video on YouTube supposedly shows a ball girl at a Fresno Grizzlies minor league baseball game make a spectacular leaping catch. The video was created for Gatorade and the leaping catch was made with the use of cables.
Fast Facts
- Running time: 39 seconds1
- Film location: Chukchansi Park, Fresno, California
- Girl jumps between two corner walls in foul territory to catch ball
- Ball girl is a stuntwoman hired for the video
- Crowd in video stayed after game
- When girl returns to seat, Gatorade bottle is visible
Viral Video Marketing
The aim of a viral video campaign is to create a video that does not appear to be an advertisement, but surreptitiously draws attention to the products of the company creating the video. In the Gatorade video, a bottle of the sports drink can be seen next to the ball girl after she returns to her seat.
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