Apple TV

Guide Note:

In 2007, Apple began selling a digital media receiver to consumers called Apple TV. The device allows for the user to play content from a variety of sources, such as the iTunes Store or from a local network, and projects the content onto a high-end output source, like an HDTV. The suggested retail price is currently $299.

Fast Facts:

1. 1st Units Shipped: March 21, 2007
2. Operating System: Mac OS X
3. Memory: 256 MB DDR2 SDRAM
4. Cost: $299.00 US

A Whole New World

The concept is to allow customers to purchase movies, television shows, podcasts, YouTube video content, music, and more through iTunes as they normally would on a computer, then using the device make that content available to view on high-end television screens, such as HDTV. The device is a unit with significantly larger memory space than a typical computer, so that users can download and store content to watch at their leisure without taxing the existing disc space on their computer. Streaming of content is also a feature.

Take Two

At the 2008 Macworld Conference Expo, Apple CEO Steve Jobs talked about significant updates to Apple TV, which he dubbed "Take Two". The concept allows for an all-new interface that allows users to download the above mentioned content without the need for a Mac or a PC. The user would do so directly through a subscription based service using the Apple TV unit as the host.