Apple Let's Rock Event
The 2008 version of Apple's annual September media event was titled "Let's Rock." For the first time, the event was held at the Yerba Buena Center for the Arts in San Francisco, California. Announcements included new iPod models and prices, new iTunes 8 features and more. The show ended with top-selling iTunes artist Jack Johnson playing music for the audience.1
Fast Facts
- Began at 10:00 a.m. Pacific Standard Time
- Hosted by Apple CEO Steve Jobs
- Announced new models of iPod Classic, Nano and Touch
- iTunes 8, featuring HD shows and iTunes Genius announced
- New earbuds feature iPod controls, woofer and tweeter
- Free iPhone firmware update announced
- Phil Schiller demoed new games from the App Store
- Jack Johnson took the stage to end the event
Apple Let's Rock Event Announcements
iTunes 8 upgrade and iTunes 8 download
High definition TV shows from the iTunes store for $2.99
iTunes Genius: Smart playlists for iTunes
iPod Classic: 120GB for $249
New 4G iPod Nano: 8GB for $149, 16GB for $199
New iPod Touch: 3GB for $229, 16GB for $299, 32GB for $399
iPod Touch features: Thinner, 36 hours of music, built-in speaker/App Store/Nike+
New App Store games such as Spore Origins utilize the iPod Touch accelerometer
New earbuds featuring pause/play/volume controls for $79
iPhone firmware upgrade improves battery life and call connections
iTunes "Genius" Features
iTunes Genius provides users with recommendations from the iTunes Music Store based on the song they're listening to. Genius also anonymously gathers information from users' playlists to become smarter at making these recommendations. The feature is available as a free download.1
Related Pages on Mahalo
Apple | IPod Nano 4G | IPod Touch 2G | ITunes 8 | Iphone Firmware 2.1
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