American Idol Clothing Line

Guide Note

The American Idol Clothing Line, Lyrix, is an extension of the Lyric Culture brand and based on the hit reality show American Idol. The line focuses on rock and roll apparel for the "tween" market and is inspired by popular song lyrics. Apparel includes t-shirts, hoodies, jackets, vests, and denim skirts. The line is available online and in Macy's stores.

Fast Facts

  1. Retail Average: $24.00 - $58.00
  2. Online Promo Discount Code: LyrixVIP
  3. Lyric Culture Head: Rochelle Schmieder
  4. Kidswear and accessories expected for late 2008
  5. Age Range: 7 - 16
  6. American Idol has 60 million viewers weekly

The Look

Bold colors of hot pink and purple against black make up the palate of the American Idol clothing line. Velour jogging suits echoing Juicy Couture and layered funky looks inspired by L.A.M.B make up the hip line of tween clothing.

What is American Idol?

American Idol is a reality show singing competition hosted by Ryan Seacrest that is in its seventh season as of 2008. The show is judged by Simon Cowell, Randy Jackson, and Paula Abdul. It airs on FOX and has hosted celebrity mentors such as Mariah Carey, Dolly Parton, and Gwen Stefani.

American Idol Clothing Line News and Blogs

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