Adidas

Adidas, based in Herzogenaurach, Germany, is the second largest sportswear manufacture in the world. Adidas was founded by Adolf (Adi) Dassler, who started making his own sports shoes in his mother's kitchen. In 1924 he partnered with his brother, Rudolf and soon open their own company called "Dazzler Brothers Shoe Factory". Not getting along, the brothers split in 1948 with Rudolf forming Puma Shoes, and Adolf (Adi) forming Adidas. Adidas was official registered as adidas, all in lower case on August 18, 1949.

Sponsors

Adidas is extremely popular among professional athletes, worldwide sponsors, clubs and organizations, such as the Germany national football team, A.C. Milan, Ajax Amsterdam, Bayern Munich, Chelsea F.C., Liverpool F.C., Real Madrid and Fluminense F.C, and the London Marathon. Adidas has also supplied shirts to every team in the MLS.

Subsidiaries

Adidas sub companies consist of Reebok sportswear company, Taylormade golf company, and Rockport.

Logo

The Adidas designer logo features three parallel stripes, and has become a notable trade mark, found on all Adidas products.

Fast Facts

1. Headquaters: Herzogenaurach, Germany
2. Founded in 1948 by Adolf (Adi) Dassler
3. Revenue: $15.6 billion in 2007
4. Employees: 27,000, 2006
5. Second largest sportswear manufacturer in the world
6. Also makes perfume and watches

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