9-11 Terror Ad WWF Brazil

- WWF rejected the ad when it was first pitched http://www.nydailynews.com/money/2009/09...
- Ad was later submitted to an advertising competition http://www.nydailynews.com/money/2009/09...
- Given a public service award by the New York City group The One Club http://www.nydailynews.com/money/2009/09...
- DDB Brasil says the ad was made in December of 2008 http://www.nydailynews.com/money/2009/09...
- WWF spokesperson calls the ad "insulting and appalling" http://wcbstv.com/topstories/wwf.911.ad....
- WWF logo is featured prominently in the unauthorized ad http://www.youtube.com/watch?v=V42EUKOkn...
- DDB Brasil issued a letter of apology on their official website http://www.dm9ddb.com.br/

The World Wildlife Fund is condemning a highly controversial commercial featuring images of the 9-11 terror attacks in New York. The WWF says it "strongly condemns" the unauthorized ad, which also makes mention of the 2005 tsunami disaster. On September 3, 2009, the WWF issued a statement apologizing to 9-11 victims and their families.http://www.worldwildlife.org/who/media/press/2009/WWFPresitem13559.html
The ad, put together by the Brazilian advertising firm DDB Brasil, shows planes hitting the World Trade Center; moments later several dozen planes can be seen heading toward lower Manhattan. The tagline reads: "The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it."http://www.nydailynews.com/money/2009/09/02/2009-09-02_wwf_appalled_by_911_terror_ad.html http://www.youtube.com/watch?v=V42EUKOknU8

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9/11 WWF commercial

Comments (3)

jasoncalacanis added a comment September 03, 2009 11:58 PM
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That is sick and twisted. It's bad enough that many new yorker's have PTSD to this day (i suffered from it), you don't need to work that tension to make some point about the planet.

robbrown added a comment September 04, 2009 12:43 AM
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Wow, that's a new low for advertising. I understand shock value and that organizations like the WWF need to monopolize on emotion to rally support... but I sincerely hope for everyone who lost a friend or family member on 9-11 that the networks haven't accepted this ad.

gabrielgilini added a comment September 04, 2009 01:15 AM
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That's absurd, I can't believe DM9 is tied to this, those guys are huge here in Brazil.
There's an official apology by their CEO on their homepage (http://www.dm9ddb.com.br/), with some lame excuse for that commercial.

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9-11 Terror Ad WWF Brazil Links Powered by Google
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